Is Yebhi Racing Ahead To Beat Myntra?

Is Yebhi Racing Ahead To Beat Myntra?


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Online stores are growing in numbers and stature. Out of the various online stores in India, some stores perform exceptionally well to retain the trust of customers. The performance of these online stores keeps the customers motivated to make their purchases online. Among some of the leading players in Indian online scenario, we find Yebhi and Myntra doing exceptionally well. Yebhi is a junior when compared to Myntra but its performance defy its junior status. Let us see if Yebhi is all set to beat Myntra in the online race.

Online Presence Of Myntra And Yebhi

Myntra gained entry into online in 2007. It has been doing well with a wide range of products that include apparels, footwear and accessories for men, women and children. The styles available here exceed 30000, the brands cross an impressive 500.

Yebhi entered the picture couple of years later. Started as an online storetitle=\"SEO Techniques for an Online Gadget Store.Read More....\" for footwear in the year 2009, Yebhi has come a long way. Now, it deals with apparels, jewellery, accessories, mobiles, kitchen appliances, home appliances and a lot more. Yebhi provides branded products only as it obtains them directly from famous brands or their authorized agents.

Range Of Products – Myntra Leads In Numbers But Loses In Category

As far as the range of products, the comparison presents an interesting study. Yebhi undoubtedly leads in the categories as it deals with more products ranges than Myntra. However, in the products both commonly deal, Myntra scores over Yebhi. It is indeed interesting to note that Yebhi, which started as a footwear store has lesser number of products in footwear section when compared to Myntra.

Quality And Price – Running Parallel

The quality presented by both online stores is good. Myntra and Yebhi deal with branded products and hence customers can be assured of quality. As far as the price is concerned, it could be said that both offer good deals to their customers. Various products are offered for discounts and if you use Myntra coupons and Yebhi coupon codes, you stand to gain a lot.

Delivery – On Time Performance By Both

Both Myntra and Yebhi have so far done well where delivery of products is concerned. One of the most important requirements for an online store is to stick to delivery schedule. Customers would be dying to receive the products and hence delay will not be accepted by them. To gain their trust, it is essential to maintain delivery date. Here, both online stores do well.

Customer Service – It is Yebhi

Yebhi functions exceptionally well here. In the online world, an online store cannot afford to ignore the woes of a customer. It does not take more than a minute for a customer to reach out to the online population to register his or her experiences with the store. Yebhi, which has been bestowed with ‘Best Portal Site for 2012’ has been addressing customers’ online complaints. One might wonder how well the offline complaints are addressed. If you go by the support it enjoys thanks to the massive 98% vote in its favor, it can be concluded that it serves its customers well. Myntra does well but it is Yebhi’s forte.

Myntra has been doing well ever since it entered the field. Yebhi is gaining speed with its service and innovative offers to customers like Try ‘n’ Buy offer. This offer has caught up well with the customers as it gives them the space to try out the dress at home and return it if it is not satisfactory. This gives the feeling of physical shopping from home. Myntra’s stunning category range and quality are its strengths and if it does not take steps to ensure firm contacts with customers with launch of creative offers, Yebhi might as well beat Myntra. However, to do so, Yebhi needs to improve its range of products.

About: Himanshu

Himanshu likes to write about e-commerce, travel and new startups. He is also the co-founder of Couponlava.com which provides latest coupons of Indian online stores.

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